Essentials: Craig Ford
OWNER OF BAPESTORE LONDON & A NUMBER OF NAMES*
Craig Ford’s prominent contribution within the British fashion scene includes bringing cult Japanese brand A Bathing Ape to the premises of London alongside overseeing and bolstering the presence of Billionaire Boys Club/Ice Cream, Mr. Bathing Ape, HUMAN MADE, Chevignon, Gourmet, aNYthing, Raleigh Denim and AMBUSH under his distribution company a number of names*. One of the few visionaries who have been part of the ever-changing menswear fashion landscape of London, Ford co-founded Jacket Required to purposely meet the high demands of a highly regarded trade show movements in the city. On a more personal level, Ford’s essentials represent that of his call for a good read and music, as well as other necessities that keep him going on a daily basis.
Photography: Ravi Sidhu/HYPEBEAST