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In commemoration of its 125th anniversary, Coca-Cola has enlisted Istanbul-based creative agency Antilop to create the Coca-Cola Future Room concept at the santralistanbul – a modern arts and cultural complex in Turkey. The multidisciplinary team of Antilop has transformed santralistanbul’s Galeri 1 into an immersive environment by creating a 90-square-meter-sized space that boasts a 270-degree projection system, giving visitors a one-of-a-kind four-and-a-half minute long audio-visual experience. As an alternative means of celebrating the brand’s longstanding history, the interactive exhibition highlights some noteworthy aesthetics and branding that have been part of Coca-Cola’s successful worldwide marketing campaigns. An innovator of both consumable goods and technologically advanced initiatives, Coca-Cola has long been a pacesetter within the realm of marketing and creative thinking.