Caterpillar x James Long 2012 Fall/Winter Collection Video
What better way to enhance James Long’s Quarries-inspired Fall/Winter 2012 collection than to collaborate with Caterpillar for a range of work boots? The aesthetics from Long’s garments were visibly referenced from the works of Edward Burtynsky, where multi-layered and multi-textured rock formations were the subject throughout the particular photograph series. Given Caterpillar’s longstanding history of collaborative projects with creative thinkers, this new venture with the designer surely is a perfect means to continue the brand’s forward-thinking ethos.
Director: Santiago Arbelaez