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Much of the appeal of the #menswear movement stems from the rugged aesthetic it emulates. It empowers a man to feel classic, somehow justified in his taste for refined clothing, and poses an alternative to more abstract takes on high fashion. Togs + Clogs recently released a lookbook entitled “The Forager” showcasing some looks inspired by its Holiday 2012 offerings. The lookbook, shot by Sven Eselgroth, interestingly proposes a new take on the direction of menswear. In “The Forager,” Eselgroth juxtaposes paisley shirts, wingtipped dress boots, printed backpacks and two-tone M-65 jackets–decidedly urban pieces–with more naturally-occurring environments. We see the subjects in the lookbook carrying vegetables in tow, with a haze of smog in the background as if to remind viewers of the utility behind the clothes’ design. “The Forager” tells a unique story that makes for a highly engaging lookbook. Each of the seasonal items from the series of photography are now available online.