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While SSUR is certainly no rookie to the realm of streetwear, the hard work of founder Russ Karablin has culminated in the brand’s most successful year to date. Bolstered by its diffusion label, “The Cuts,” SSUR has brought to the table some of streetwear’s previously lost reverence which incorporated provocation and discussion. The new SSUR Holiday 2012 line takes on some classical angles including some notable logo flips and of course, an homage to SSUR’s roots of New York City.
The collection is available now through our online store.