Ralph Lauren to Reintroduce the Polo Bear Sweater
Having gone into hibernation, the classic Ralph Lauren Bear has finally awakened and is back on the scene through the reintroduction of the Polo Bear Sweater. With an array of the teddies on show, customers can vote for which dapper ted they want to bring back for a sweater installment – an aptly festive interaction of brand and consumer for the coming holiday. The Polo Bear Sweater is just one item from Ralph’s ‘Bring It Back’ program that holds a collection of iconic garments of past from which your vote has sway in its return. Check out the Ralph Lauren vintage site for more information.