PROCESS: Stussy x Golden Bear of San Francisco Varsity Jacket
Rather than merely a brand, Stussy represents a lifestyle. A lifestyle that has been widely embraced by rappers, DJs, skaters, artists and other street subcultures since the ’80s. Stussy has gained great success in bringing a modern platform for fashion and cultural expression that is ever evolving with new ideas. The scrawled signature logo of founder Shawn Stussy can now be found in shops all over the world. One of their highlight garments for this season and within the company’s rich history is the Varsity Jacket, this season created in conjunction with Golden Bear of San Francisco. Founded in San Francisco in the early 1920s, Golden Bear has focused on producing timeless and functional garments starting with its Dockworker jackets. The brand has been producing the classic Varsity Jacket since the 1950s and with over 50 years of experience making them, it has pretty much perfected it. Recognizing each others’ brand integrity and core values, it was only natural that the two would team up to produce several iterations of the Varsity Jacket that feature Stussy’s signature styling while still staying true to the roots of what Golden Bear is all about. In the latest installment of our PROCESS series we show you how these special jackets get crafted, with a lot of the work still being done as it was over 50 years ago.
Date: Dec 6, 2012 / Views: 8303 / Author: James Shorrock