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Nike Chronicles the Evolution of Zoom Air
As we end 2012, so does Nike’s Air Force 1 campaign celebrating 30 years of innovation. As the saying goes however, “When one chapter ends, another begins.” At the forefront of all things athletic, Nike will ring in the New Year with a well-deserved homage to its proprietary Zoom Air technology. Inspired by the Max Air cushioning, the Zoom Air is fine-tuned to the specifications of basketball players for a responsive and “springy” feel on the court. Since its first appearance in the Air Go LWP shoe in 1995, this technology hasn’t stopped revolutionizing sneaker comfort as seen in its full-length Zoom Air in the LeBron X.
From Nike Basketball’s Inside Access series, in which the Portland-based label offers an inside look through the lens of design innovation, we get a look at both visual and written history of the Zoom Air. Check out the full article at Nike and be on the lookout for new features the first and third Tuesday of each month throughout the basketball season.