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New Balance Showcases Its Flimby, England Factory

Historic sneaker label New Balance releases a video that walks viewers through the step-by-step process of shoe production at its Flimby, England factory. While the brand is often highlighted for its sneakers made in the USA, it is clear through this clip that no matter where New Balance shoes are made, they are treated with the utmost care and attention to detail. The pair of shoes seen in the video are the New Balance 577 “Farmers’ Market” sneakers, which feature tonal green suede and tweed interior, a reflection of its rural England origins. Check out the video above and look for the limited-edition 577 sneakers at select retailers now.

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