Lacoste’s Polo of the Future
Lacoste is frequently considered to be one of the originators of the polo shirt. The brand recently decided to pay homage to the founder of the company, Rene Lacoste, by re-imagining his classic design. “The Polo of The Future” changes with its wearer, which increases its versatility. Thanks to some animation magic, Lacoste released a fun video accompaniment for the release of the shirt. The video follows a young French group as they live their lives, while the shirt and signature alligator adjust to their situations. More information will be available December 12 on Lacoste’s website for the release, but in the meantime, enjoy the promotional video. Magnifique.