Is Tech the Next Frontier for Nike?
Nike has taken a leap with technologies to leverage the brand with modern times. The sport conglomerate’s latest venture sees its first Nike + Accelerator program which will host 10 companies for a three-month comprehensive tutorial start-up course driven by TechStars – who have previously raised more than $275 million USD in venture capital for companies that have participated in past programs. The aim is to connect with companies that share Nike’s ethos to help people live more active lives, via digital innovation and campaigns to achieve health goals in training, gaming and coaching. Taking place in March 2013 till June 2013 at Nike headquarters in Oregon, the Nike + Accelerator program aim to collaborate with the companies to develop technological tools to enhance our athletic experience.
Source: Nike, Inc.