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Tom Krell, better known here under his How to Dress Well moniker, has linked with filmmaker Luke Gilford for a rather intriguing set of aesthetics to go alongside his Total Loss track, “& It Was U.” The clip focuses on spirituality, as a group of individuals are gathered, waiting on a man who comes in decked out in gold, riding a Segway. See what Krell himself had to say regarding the video below:
The story is basically just that Luke [Gilford, the director] and I were very much on the same page from the start about how this whole thing was going to look and feel. We talked about Safe. We talked about the very special character of the human soul in its unassailable tendency towards magic and inspiration. We talked about love and the supernatural within the everyday or mundane. Magic and beauty can exist anywhere, at any time. Also, the whole vibe was inspired by Safe by Todd Haynes.