Coming off of a string of great projects, including a collaboration with Spiewak, Russian retailer FOTT has also moved to a new location in Moscow. The new space was designed from the ground up to accommodate FOTT’s growing customer base and aesthetics, and includes several new additions to an already generous selection. In this new location, which is located relatively close to the original, FOTT have added denim and sneaker-specific zones, as well as some new brands. The retailer has been obsessively working to curate a vast array of clothes that provide a survey of Moscow’s culture, which is manifested in the new location. The video above recaps not only the grand opening of the new store, but the craft that went into creating such a great environment. FOTT’s Moscow flagship is now open.
Dmitrovskiy Pereulok 7