Share this article with friends Share

COMME des GARCONS Parfums Amazingreen x POST Interactive Journey

COMME des GARCONS‘ latest perfume takes fragrance marketing to a new level with its own “interactive journey” via – the freshly launched web extension of progressive iPad publication POST. Aptly described as experimental digital synaesthetics, the app presents an abstract kaleidoscopic interpretation of the perfume that simulates organic movement through a rainforest. In Rei Kawakubo‘s characteristically unconventional style, Amazingreen is an unorthodox concoction of green and mineral notes combining ivy, green pepper, orris, palm tree and jungle leaves with vetiver, white musk, silex (crushed stone) and gunpowder accord. This interactive HTML5 application plays like a psychedelic screensaver except instead of music, it responds to the cursor.

Read Full Article

What to Read Next

BOUNTY HUNTER Skull-Kun Snow Dome
Winner Announcement! Win 1 of 3 Prize Packs from Danner and Karmaloop!
Ke$ha's "Die Young" Pulled From Radio Stations In Wake of Connecticut Tragedy
Tantum 2012 Holiday New Releases
KYLE - Silver Platter (Produced by DJ Carnage)
Julia Losfelt - Mojo So Dope (KiD CuDi Cover)
Load More