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Iconic English brand BOY London has released its Holiday 2012 collection with a range of tees, hats and crewneck sweatshirts. Using its eagle logo as a base for inspiration, BOY London has manipulated the logo in several ways, creating a powerful brand image. The minimalistic take on this collection pays tribute to the classic nature of the brand, which was founded in 1977 by Stephane Raynor. The brand’s expertly tailored fits, which drape the body through slightly longer seams, are the ultimate focus of this offering. The limited snapback cap is available in black, the T-shirt in either white or black, while the crewneck sweater is available in a repeating pattern or clean white colorway. Look for the BOY London Holiday 2012 collection now at our online store.