Benny Gold‘s eponymous label started with a simple sticker that he posted around town on a day off. The sticker was inspired by an old mantra, “Stay Gold,” a phrase that has since provided the core concept for each of the brand’s offerings. Now an international brand sold in over a hundred retailers around the world, and with a flagship store and design studio in San Francisco, Benny Gold continues to churn out products and collaborations that showcase the graphic designer’s highly visual leanings along with a commitment to quality manufacturing. Included among the label’s new releases for Fall/Winter 2012 is a full range of seasonal staples — graphic tees, crewnecks, woven shirts and bottoms — while new additions to the Benny Gold lineup such as pillows and canvas duffle bags provide nice accompaniments to brand’s mainstays. Among the standouts this season are an homage to Bay Area fog in the form of an updated camouflage motif, a new collaboration with Diamond Supply Co., and a range of made in USA products that showcase quality craftsmanship and fabrics in equal measure.
Benny Gold’s new releases for Fall/Winter 2012 are available now at our online store.