Beginning as a self initiated, self funded project in 2007, The Goodhood Store was conceived as a space for some of the finest clothing collections and objects worldwide. The Shoreditch, London-based retailer has since expanded its premises and now also encompasses an industry-leading website, gallery space and office, new avenues through which to share their ideas of independence, exclusivity and quality. For Fall/Winter 2012, The Goodhood Store’s “My Country” lookbook showcases the tightly-edited product offerings that have become its signature. Among them are new pieces from Junya Watanabe Man, Norse Projects, Neighborhood, Carhartt and Maiden Noir, a blend of classic, masculine garments with a contemporary and street-wise edge. Standouts include patterned outerwear and shirting from the likes of Monitaly and Universal Works, along with more subdued seasonal staples from Carhartt and Norse Projects. Shop The Goodhood Store’s Fall/Winter 2012 lookbook now at the retailer’s online store.