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Primitive rolls out a new collection of apparel for the Holiday 2012 season. A continuation of previous lines, holiday builds off the brand’s trademark, SoCal vibe with a wide variety of graphics T-shirts and fleece, accompanied by headwear and accessories. Shot in downtown LA, Polaroid style, the line looks to capture the gritty style for which most of its designs are based off. Look for an official release this Saturday through Primitive, in-store and online.
Photography: Willie Toledo