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The worlds of SoCal streetwear and Southern hip-hop come together as LRG presents the lookbook for its Holiday 2012 collection, featuring none other than Alabama-born, Atlanta-bred rapper Gucci Mane. Dubbed “High End Lowlifes,” the lookbook depicts self-described swindlers living the luxurious lifestyle of the rags-to-riches dream as the likes of Gucci, graffiti artist POSE, snowboarder Chris Grenier, and skateboarders Felipe Gustavo and Chico Brenes highlight Lifted Research Group’s latest collection of denim, hoodies, pullovers, sweaters, button-downs, graphic tees, outerwear, caps and more. LRG’s Holiday 2012 collection is now available online and in-store at select stockists.