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Hublot's CEO Shares the Process of "Magic Gold"

In the premiere episode of the design series from Life + Times titled The Blueprint, the viewer is treated to a trip to Nyon, Switzerland for a visit to storied watch manufacturer Hublot. Speaking with Chairman Jean-Claude Biver, he shares the process behind the brand’s latest innovation: scratch-resistant “Magic Gold.” In addition, Biver offers up anecdotal and personal thoughts on his own history with a brand that has given so much to both him and other watch enthusiasts throughout the world.

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