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“Inspired” is an ad for the new EOS Rebel T4i, the latest in a series of creative campaigns by Canon. Depicting the lengths to which photographers will go to get the perfect shot, the minute-long clip follows a host of single-minded individuals as they brave icy rooftops, wild animals, irate vendors and seaside cliffs, driven only by their imaginations. Watch the commercial for the new camera above and be sure to visit the campaign website here.