Follow Japanese Style Icon Poggy As He Travels Through Britain

From his humble beginnings as a sales assistant at United Arrows to his current status as a street style icon, Kogi “Poggy” Motofumi’s life has spanned a gamut of experiences, all of which are reflected in his unique perspective and eclectic style. In his never-ending quest to find out “what a man should be like,” the soft-spoken buyer recently sojourned to London for an exploration of its sartorial culture. There, he made a number of stops through the historic city — Shoreditch’s Vintage Fair, among them — to soak up the city’s varied inspirations while meeting a host of notable industry professionals, ending with some commentary on his own personal style. Watch the video above for an always-insightful few minutes with the popular internet style icon and global tastemaker.