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Shubhankar Ray has been the Global Brand Director of Amsterdam-based street wear to luxury denim brand G-Star RAW since 2006. He works on creating new concepts and developing new ways for the brand to communicate worldwide, and is mainly responsible for global branding, messaging, positioning and strategy. Ray oversees all of G-Star’s marketing worldwide.
Ray has spent the last 18 years – since graduating from Manchester University in 1989 with a Chemistry degree (with honors) — reinventing numerous global fashion & lifestyle brands like Camper, Levi’s, Caterpillar, Stride and Travel Fox, as well as working on ad hoc projects for Sony, United Nations and Prince Charles’ Charities. Astute in global branding, consumer-social reality and designing multilevel communications systems, he has plied his trade over international advertising campaigns, TV spots, short films, magazines, gallery installations, music, web and shop systems.
Ray’s work and films have also been exhibited in the world’s most well-known galleries and museums including the Design Museum and Victoria Miro Gallery in London, and the Centre for Contemporary Culture and Museo Del Mar in Barcelona. In this installment of Essentials, the remarkable brand maker shows us what’s in his bag — the contents of which include two cameras, two notebooks, two pens, and a pair of G-Stars.