Parisien label BWGH has always been inspired by the notion of “elsewhere.” From its inception, the brand some may know better as Brooklyn We Go Hard drew from the urban culture of New York, along with the cultural references and creativity of this generation’s youth. BWGH has since expanded into the kind of interdisciplinary outlet its founders had in mind while hawking tees printed with original photos — a biannual magazine, photography collective and cultural events organization all reside next to its ever-expanding and maturing clothing label. For Fall/Winter 2012, BWGH mined the 6,000-year-old Mesopotamian city of Ourouk — well-known as the origins of mosaic — for an eclectic, culturally-diverse collection of garments. Scandinavian rigor, African euphoria, South American craftsmanship and French poetry all factor into the brand’s updated version of mosaic – a range of modern takes on classic wardrobe staples seasoned with the spice of multiculturalism.
From shirts to sweaters, jackets and bottoms, a selection of BWGH’s Fall/Winter 2012 “Ourouk” collection is now available at our online store.