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A watch, for all intents and purposes, is ultimately about craft. We buy watches to complete the man (or woman) wearing it, to display a certain command of time and space. The Bamford Watch Company started over 10 years ago, and has been customizing the most coveted, classic watch silhouettes ever since. The brand has just released a short, yet engaging promo that underlines their acute attention to detail. The video gives a glimpse into their creative process, yet also gives an idea on how they view the person as the ultimate inspiration for their brand of custom watches. In an era where the market is flooded with new technology and advancement, Bamford Watch Department‘s focus on the consumer is refreshing and exciting.