Studio 7.5: “Design by Its Nature is Collaborative” Video

Designers Burkhard Schmitz, Claudia Plikat and Carola Zwick, along with engineer Roland Zwick, thought it would be lucrative to set up a design studio on wheels. Although the truck didn’t work out, they kept the number as a reminder to continuously drive forward and push into new frontiers. Relying on the precise observation of the man-made environment, we get a look at the company’s internal cohesiveness, work ethic, background and sole rule that all most be present for lunch.