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Nike+ Releases New FuelBand Colors, Widens Retail Distribution

As part of the ever-expanding market in which individuals look to track their daily fitness goals, Nike+ is releasing two new FuelBand colors as well as expanding their distribution network across the United States, Canada, and the United Kingdom. Presented in “White ICE” and “Black ICE,” the innovative wrist-based device had previously only been available via Nike’s online store – now with a broad number of Nike stores across the U.S., Canada, and the UK carrying the activity monitor. The third and fourth version of the FuelBand technology will be released on October 31 in the aforementioned locations.

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