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Maison Martin Margiela for H&M 2012 Fall/Winter NYC Launch Video Recap

In an abandoned building in downtown New York, over a thousand people gathered to celebrate the forthcoming collaboration between H&M and Maison Martin Margiela. The celebratory unveil featured an array of celebrities – including Mena Suvari, Alan Cumming, Helena Christensen, Margareta van den Bosch, Julianne Moore, Sarah Jessica Parker, Selma Blair and Doutzen Kroes – with a small appearance from Kanye West during the red carpet portion who created a bit of hysteria last year with his H&M x Versace Bomber Jacket. Made up of 40 items for women and 30 for men – all of which are based on original pieces from the 23-year-old Margiela archive – more wearable styles, such as wool coats, coated denim and tailoring, will also go on sale.

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