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Levi's Launches Its Made-to-Order Project in New York City

Traditionally reserved for attire of a more formal nature, the concept of customized clothing has now been adopted by Levi’s for its denim, perhaps the most personal of all garments. The label’s Made-to-Order Project has officially debuted at the Levi’s Meatpacking Store in New York City, where customers will be able to build a pair of bespoke jeans from scratch. Using the classic 501 style as a base, custom options include materials, fit, and a slew of design details like thread color and grommet type, and patterns will be kept on file for future use. The material offerings encompass six raw selvedge fabrics and washes and eight sundries choices, ensuring that the everyday garment will indeed be one you’ll want to wear every day. Prices start at $450 to $750 and the jeans will take approximately two weeks from fitting to completion.

Photography: John Ong/HYPEBEAST

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