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Having recently released his first mixtape HITstory showcasing his hidden lyrical abilities, the emerging rapper/producer Hit-Boy adds a video treatment to the song “East vs. West.” Besides handling production work for some of hip-hop’s biggest names as well as announcing his first solo tour kicking off next month, the California native will easily become a rising star on the other side of the mic in no time. “East vs. West” revisits the coastal hip-hop feud of the ’90s by channeling The Notorious B.I.G. and 2Pac.