Facebook Launches Its First Advertisement with “The Things That Connect Us”

To mark its one billionth user, Mark Zuckerberg and his Facebook team has launched its first major advertisement. The one-minute-and-thirty-second video dubbed “The Things That Connect Us” was crafted by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu of Amores Perros fame. According to Zuckerberg – with reporting by Engadget – the ad was made to “honor the people we serve” and “express what our place is on this earth,” adding that Facebook belongs to a “rich tradition of people making things that bring us together.”

Source: Engadget