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To mark its one billionth user, Mark Zuckerberg and his Facebook team has launched its first major advertisement. The one-minute-and-thirty-second video dubbed “The Things That Connect Us” was crafted by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu of Amores Perros fame. According to Zuckerberg – with reporting by Engadget – the ad was made to “honor the people we serve” and “express what our place is on this earth,” adding that Facebook belongs to a “rich tradition of people making things that bring us together.”