Hailing from the West Coast, Publish Brand is much more than simply another fly-by-night menswear outfitter. The brand builds its underpinnings on the old saying, “Dress bad and they will remember the clothes. Dress well and they will remember the man.” For its founder, Michael Huynh, the ethos of the brand is simply an extension of his own ambitions to carve out a niche within the landscape of menswear that blends the sophistication and timelessness of well-orchestrated and quality garments with the edge and sensibilities of streetwear garb. Those who know Huynh are not only familiar with his brand which he so passionately promotes, but also with the genuine, humble and authentic personality that runs against the grain to many of his peers in the industry today. A reflection of his casual style and understated disposition, Michael Huynh’s Essentials feature a range of Publish goods, a Côte&Ciel pack, a pair of tonal NSW Mayflys, and a family photo among other things.