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Devilock's Endo Noriaki Opens "VOLE" in Gastown

They say that when one door closes, another one opens. That was certainly the case for the founder of the now defunct label Devilock, Endo Noriaki. Taking his affinity for eclectic styles of fashion, from vintage to skate, Noriaki fixed his eye on the historic and trendy Gastown neighborhood of Vancouver. Focusing on the retail aspect of fashion, Noriaki’s new venture, under the name ‘VOLE,” has already secured a number of strong labels under its roof including Division, Elnest, HUMAN MADE, Kitsune, LUKER by NEIGHBORHOOD, NUMBER (N)INE, roar, WHIZ and CLOT, to name but a few. In celebration for the boutique’s opening, VOLE teamed up with CLOT for a special collaborative capsule comprised of T-shirts and denim jeans — the tee features the well-recognized CLOT logo incorporated in with VOLE’s name, while the denim boasts patterns that are only visible under black-light, a waxed surface coating, and a handmade crushed wash effect. Already off to a good start, VOLE brings with its opening a healthy mixture of labels, along with Noriaki 15-plus years of experience in the industry — adding another facet to Vancity’s burgeoning fashion scene.

486 W. Cordova St.
Vancouver, BC V6B 4K2

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