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Derrick Rose is one of the few athletes whose marketing campaigns don’t seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his logo for all adidas-related apparel. Each leaf of the rose on the new logo represents Rose in a unique way. The three leaves, or rose petals, represent each of his older brothers – who helped steer his life down the right path as he grew up on the South Side of Chicago. The No. 1 in the middle not only signifies his jersey number, but also his mother.