Sale Section | More Items Added!

adidas Basketball: Derrick Rose Explains the Inspiration Behind His New Logo

Derrick Rose is one of the few athletes whose marketing campaigns don’t seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his logo for all adidas-related apparel. Each leaf of the rose on the new logo represents Rose in a unique way. The three leaves, or rose petals, represent each of his older brothers – who helped steer his life down the right path as he grew up on the South Side of Chicago. The No. 1 in the middle not only signifies his jersey number, but also his mother.

Read Full Article

What to Read Next

A Good Day to Die Hard Film Trailer
Pen & Paper: Jeff Soto
Ubisoft’s Assassin’s Creed III / Rock the Vote "Art of the Assassin" Tour Hits New York City
Jay-Z's Upcoming Show @ Barclays Center to be Live-Streamed on YouTube
Acronym 2012 Fall/Winter "Acronymjutsu" Video