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Acronym 2012 Fall/Winter "Acronymjutsu" Video

Technical performance label Acronym unveil its Fall/Winter 2012 video appropriately titled “Acronymjutsu.” Created by Ken-Tonio Yamamoto with music by Zomby, the viewer is treated to an expedited run through some of the various pieces offered for the season. Designers Michaela Sachenbacher and Errolson Hugh note that, while the collection videos do explain some of the features of the styles, the majority are often not shown, saying “we’d rather let people discover the details themselves; as they wear the pieces and make them their own.”

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