For SWAGGER’s 2012 spring/summer “WE BELIEVE IN PARADISE” collection, in what feels like another step away from its hip-hop roots, lead designer JON-E has taken inspiration from the sports and musical culture of the Caribbean islands. Mixing these ideas with his own interest in ’80s music and styling – which can be seen heavily in the T-shirt and denim designs – SWAGGER have produced another solid and interesting collection. Alongside the normal cotton and denim items will be a range of pieces that have been created using hemp. These include hats, bags, belts and shell jewelery. The SWAGGER 2012 spring/summer “WE BELIEVE IN PARADISE” collection is set to release soon at all SWAGGER retailers.