On the back of a successful 2011 which saw the opening of a handful of global points of retail, NOWNESS speak with Australian beauty care brand Aesop. The commitment to natural and sustainable products is at the forefront of Aesop’s ethos with a small series of questions that further investigate this way of thinking.
How do you come across new ingredients to experiment with?
We are continually researching and exploring new ingredients, and often look to other industries for inspiration, particularly the food industry. The most recent example of this would be blackcurrant seed oil, which we use in our Parsley Seed Anti-Oxidant Facial Treatment. Blackcurrants have long been known as a “super-food” for their anti-oxidant properties and essential fatty acid content. We saw that this could be an interesting topical ingredient.
How long does it take to perfect a new product?
It typically takes 18 months to two years to fully realize a product, with much collaborative effort and many iterations between concept, development, testing, manufacture and launch. Sage and Zinc Facial Hydrating Cream was ten years in the making, and not without its challenges, but was certainly worth the wait.
Everyone’s skin is different. How do you define and test health and beauty?
We endeavour to make our products as applicable and relevant to as many skin types as possible. Our philosophy of skin care is based on scientific evidence that what most skin types require is to be cleansed, moisturized and protected. We counsel our clients to take care of their skin by using the highest quality skin care products and sun cream, drinking pure water, eating fresh food and getting as much sleep as possible.