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The Museum of Contemporary Art in Los Angeles has announced that it will be one of many outlets providing original content for YouTube. MOCA TV, as the channel will be known, will be the first contemporary-art channel to be included and is scheduled to hit the interweb in July with coverage spanning the zeitgeist of the art movement. The museum’s plans include a documentary-style show about street artists, a weekly news roundup, an “MTV Cribs”-style show that visits artists’ studios, an educational series called MOCA University, an art comedy series, and a show hosted by the antic video artist Ryan Trecartin. The museum’s director, Jeffrey Deitch, commented “MOCA TV will be the ultimate digital extension of the museum, aggregating, curating and generating the strongest artistic content from around the world for a new global audience of people who are engaged in visually oriented culture.”
Source: The New York Times