Kanye West Announces New Design Company Called DONDA
Kanye West has announced the launch of his new design company, DONDA, set to create “products and experiences” for people. The company will encompass 22 different divisions, including architects, graphic designers, directors, producers, social media experts, publishers, lawyers, nutritionists, scientists, doctors, teachers, A&R’s, etc. Through numerous tweets, Yeezy revealed that he intends to “help simplify and aesthetically improve everything we see hear, touch, taste and feel.”
The multifaceted artist further clarified recent reports about his upcoming clothing line for women by negating that it would be named “DW” after his mother, Dr. Donda West. “The name of the line is Kanye West not DW,…the DW was a design element placed on the invite in homage to my mom.” All the proceeds from his hit albums like The Throne’s Watch the Throne have been invested in his entire endeavor within the fashion world. “You guys might think I have some type of backing for my line but I don’t,” Kanye said. “I did the first fashion show out of my own pocket and used the money I made touring to follow my passion. I’ve been working at this for 8 years now.”
In addition, he offered a personal recount on his deep dedication in fashion, asserting that his international reputation has been rather an obstacle than help.
“For the first 16 or 17 years of my life the only thing I knew about my woman’s clothing was what my Mom would wear. I guess some critics would joke that I still don’t know anything LOL. The teachers said I couldn’t focus… I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade…Being a celebrity has afforded me many opportunities but has also boxed me in creatively,” Kanye revealed. “What good is fame and prestige if you can’t use it to help people… I want to help by doing what I know how to do best .. create.”
Furthermore, Kanye stated that he intends to reshape the American school system, which he says was “designed to turn people into factory workers.” That includes starting a summer school with director Spike Jonze. “There are so many broken systems from the economy to school systems jail systems… we need experts for this.” Ambitious plans indeed. Leave your thoughts below.