Dr. Martens 2012 Spring/Summer “#Firstandforever” Video
This past fall Dr. Martens began a retrospecting campaign in which the British shoemaker asksed longtime supporters to recall and share their first experiences with its footwear. With thousand of submissions already via Twitter employing the trending topic #FirstandForever, the storied shoemaker continued its promotion into the spring/summer season accompanied by a video featuring model couple Agyness Deyn and Ash Symest. Understanding that new experiences shape us and single moments stay with us forever, this video features the young couple reminiscing about their first moments together in love. Still curious about your first experience with its product line, Dr. Martens is accepting submissions for its #FirstandForever campaign here.