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It’s been two years since design outfit JAMESPLUMB won accolades for its Shoreditch store, Hostem.
Now, designers James Russell and Hannah Plumb have added a basement extension to the original premises, using the same approach: repurposing antique and retro elements to create a contemporary take on nostalgia. Piles of antique suitcases, a Victorian wardrobe reconfigured to be dramatically askew, and even a Wurlitzer organ achieve the requisite sense of traditional craft. The shop’s centerpiece is a transformed 19th-century Chesterfield, extended by oversized church pews, resplendent beneath a cluster of Victorian glass pendant lights.