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Acne 2012 Fall/Winter Collection

Jonny Johansson of Acne set out to explore the idea of fraudulence in fabric and design for his upcoming 2012 fall/winter collection. As if turning its nose upward to the fashion elite of Paris, the Swedish brand presented a collection of garments produced with faux leather, imitation fur and polyester, all of which suits the frugal young men, who in Johansson’s mind, buy his label. Continuing with the theme of pretending to be something it’s not, Acne attempts to dress-up grunge-like attire with artificial luxury materials and contemporary cuts. The rebellious high-end spirit continued with the addition of all-over heart graphics in buoyant brights and earth-tones: the polar opposite of grunge. Acne did an outstanding job of harmonizing its contrasting themes, providing a collection that appeals to various styles and subcultures.


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