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Private White VC refers to Private Jack White, who fought in the Gallipoli Campaign as part of an Anglo-French effort to capture Constantinople. In 1917, following the war, White was awarded the Victoria Cross upon which he returned to England and eventually became the owner of a clothing factory. Today, this same Manchester factory is run by his great-grandchildren and produces the clothing label Private White VC – a menswear line that draws on White’s own wardrobe, military influences, and a history of careful craftsmanship. Designed by Nick Ashley — former head of menswear for Dunhill — the Fall/Winter 2012 collection is a focused offering of distinctively British, masculine garments that draw simultaneously upon traditional and modern design elements. The nucleus of the collection is the label’s turn of the century-themed outerwear, constructed in a mix of tweeds, wool, corduroy and treated cotton, and shaded in a military color spectrum. Providing the framework for the label’s other seasonal offerings, the coats and jackets are blended seamlessly here with a handsome array of knitwear, shirting, and accessories made with the same care and quality as English garments of yore. This is clothing that, like the brand’s factory, can and should be passed down to future generations and will be available for purchase at their online store, Conduit Street location, or Monmouth Street pop-up store.