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Jackthreads 2012 Spring/Summer "Vive" Premium Basics Collection

After Jackthreads introduced its Summer 2012 “Goodale” collection, it effectively furthered its foray into the private label branding. Today the brand continues to push the boundaries of its e-commerce origins by tapping designer, Adam Gianotti to create an understated yet well executed “Vive” Premium Basics Collection for the season. A decidedly more mature aesthetic, the range boasts a taut assortment of basics via crew neck T-shirts, pocket T-shirts, raglans, henleys, tank tops, sweatshirts and full-zip hoodies. With a landscape that sees unnecessary price gauging for similar goods, Jackthreads and designer Gianotti set out to carve a niche for premium quality with an accessible price point.

The collection will become available via the Jackthreads website beginning July 15. The entire range will be priced below $30 USD.

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