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9FIVE is founder Mike Metcalf’s ode to the year 1995 and its thriving hip-hop scene and unforgettable street skateboarding culture of the time. Enlisting the sexy sweltering silhouette of model Rosa Acosta in their Summer 2012 campaign video, it is interspersed with some increasingly popular slow motion skate shots. The stylish eyewear label has collaborated with designers like Steve Williams, Josh Kalis, Karl Watson and Eli Gold in the past, and continues to create premium styles that authentically reflect its cultural roots.