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H&M’s Fall 2012 video lookbook is demonstrative of the brand’s recent efforts to become one of the more fashion-conscious mass retailers in the marketplace. The collection is complete with tailored outerwear garments, shirting, suiting and footwear, highlighted by a rich and colorful color palette. Highlights among the offering are a basic yet elegant emerald green varsity jacket, as well as a detailed duffle coat. The collection is an impressive step forward for the Swedish retailer as it aims to bring an element of cohesion to its offerings.