Share this article with friends Share

Vault of the Secret Coca-Cola Formula by Second Story

In American folklore, few recipes are as closely guarded as the trade secrets belonging to the original Coca-Cola soft drink formula. To reinvigorate some of that lore, as well as create a flow of visitors to its Atlanta-based museum, Coca-Cola has enlisted the help of advertising agency Second Story Interactive Studio to craft an innovative and hands-on learning experience befitting of the highly secretive recipe. In this video, you can see how the new exhibition is built around a massive vault containing stories, games, and installations allowing participants to directly interact with the mysticism surrounding the legendary formula.

Source: designboom

Read Full Article

What to Read Next

Stussy Guest Artist Series David Shrigley T-Shirts
Geoffrey.B.Small Recycling Collection Sneaker
Stussy Tiger Camo S-Carabiner
Gregory 2012 Spring/Summer “Natural Navy” Daypack
Fafi "The Carmine Vault" Mini Exhibit/Book Release Party @ Gallery Nucleus
Curren$y sues Damon Dash for releasing albums without permission
Load More