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Essentials: Wilson Li

Forging ahead as one of HYPEBEAST’s most inspiring series, Essentials adds another informative showcase aligning with Wilson Li, better known as Viru. The current Public Relations Manager of SILLY THING and Buyer/Translator of the THINK SILLY STORE, this relaxed gentleman offers a look into his unique style that was initially featured here nearly a year ago in our Streetsnaps series. Running his pockets as if Deebo was cycling around the corner, Viru reveals his addiction for nicotine carrying Colts Rolling Tobacco, Mascotte Filters, a maharishi Zippo lighter, and a White Mountaineering chalk bag to presumably secure it all together. Continuing with an iPhone 4 wrapped in an UNDERCOVER case, a Moleskine notebook with a SILLY THING x BEDWIN & THE HEARTBREAKERS pen, and two card holders, this head of PR is constantly looking for ways to build his brand and network of collaborators. So where does this aspiring creative rack up against our previous features?

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