Rapha 2012 Spring/Summer Collection Lookbook
Rapha is more than just a cycling boutique, and their garments tend to represent more than just a
Rapha is more than just a cycling boutique, and their garments tend to represent more than just a style or an aesthetic for the sport. To showcase the new additions to their Spring/Summer 2012 line, they’ve compiled an interactive lookbook with their signature photography of the collection in action. Along with the starkly personal photographs, both the men’s and the women’s line each get a video short that listens intently to the sounds of their team riders as they take to the mountains. In addition to the new Wind Jacket and Super-Lightweight Jersey, three new Country Jerseys join the line – Ireland, Great Britain and Italy – each with their own distinctly vintage look and feel that calls out Rapha’s internationally-centric heritage in the sport of cycling.
