PROJECT NY Jan 2012 Recap Video | Hypebeast

Less of a “trade show” as it relates to the traditional sense of the term, the creators behind PROJECT NY have always taken strides towards crafting a creative environment for brands, designers, and buyers alike to gather and cohesively build and expand on the progression of the greater industry. A hub of sorts, the recent January 2012 show in New York invited a wide range of the most notable designers, seasoned brands, and creative minds together to fuel their respective businesses and trades via a laid-back, conducive atmosphere. From grooming and bespoke sewing, to WiFi-ready centers, live music and old-fashioned conversation, the latest recap video from PROJECT NY represents a good example of the changing mentality towards maintaining and functioning a successful brand or retailer amidst the ever-evolving fashion industry.